Aboriginal Health & Medical Research Council
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Blacktown Solar City
brand & campaign creation
The main purpose of BSC is to work with industry, business and the local community to rethink the way energy is produced and consumed. The focus of the project has given residents and businesses the education and tools they need to use energy more wisely. By employing solar power, smart meters, energy efficiency and new approaches to electricity pricing and financing, this project provides cost effective energy solutions and a reduction in greenhouse gas emissions.
insight
Whilst environmental concerns motivate people to pursue solar, cost is a crucial part of the decision making process.
solution
A wide variety of collateral was developed to raise awareness, engage and educate - across businesses, schools and the community.
Projects undertaken include:
Campaign Creation
Advertising – bus, train, magazine, newspaper, web
Brand Identity Creation
Media Buying
Website
Style Guide
Brochures
Flyers
DM Peices
Exhibition Design
Market Reserach
Promotional items
Illustration
