Our methodology is underpinned by three key processes: Visual Language, Transparency and Social Marketing.
Visual Language links strategy, marketing and design, consisting of all the visual cues that people see within a brand market. Our creative solutions are driven by Visual Language Principals:
– Organise for Perception
– Give Direction
– Reduce Realism
– Make the Abstract Concrete
– Clarify Complexity
– Touch the Emotions
These principles ensure that communications are interpreted, understood and remembered by the target audience – moving through sensory and working memory, into long-term memory.
We take our clients on the creative journey with us. Our processes are set up to enhance transparency through all stages of the creative process and engage our clients in 360 degree communication for effective co-creation.
Social marketing involves increasing the acceptability of ideas or practices in a target group – it is a process for solving problems. At its basis social marketing can help influence behaviour through the promotion of healthy, positive effects of behavioural change.
Community engagement is an important aspect to enhancing the success of social change campaigns, and must be driven by community needs. We understand the nuances of this process and can conduct creative community workshops, develop the output from these workshops and help co-ordinate the distribution of resources.